Living the
Hatch Life™

The crew

Five original mascots. One coastal world.

The Living the Hatch Life™ characters are built for apparel, stickers, stories, and family-friendly Gulf Coast adventures.

Scooter Scallop concept portrait

Atlantic Bay Scallop

Scooter Scallop

The mascot and heart of the crew.

 Redd Riddle concept portrait

Red Drum / Redfish

Redd Riddle

Captain of the crew and natural leader.

 Trusty Trout concept portrait

Spotted Seatrout

Trusty Trout

Guide, teacher, and patient navigator.

 Bad Bonnie Bonnet concept portrait

Bonnethead Shark

Bad Bonnie Bonnet

Friendly rival and comic antagonist — not the villain.

 Hemingway Heron concept portrait

Great Blue Heron

Hemingway Heron

Wise observer and historian of Hatch Life™.